A Happy Network Marketing Customer
A Happy Network Marketing Customer
Have you noticed that most of the marketing strategies are aimed specifically at the network marketing distributor? What happened to marketing to the Network Marketing Customer?
Can a sales funnel be created for them to?
Can you build a list of them and sell related products to them on demand?
I think you can. So why aren’t customer gathering strategies pushed as much as distributor gathering methods?
Here Is What I Think
If you can gather customers like Tiger Woods gathers women (sorry that was a bit low wasn’t it? – Anyway). Would this not make you more ‘attractive’ to other distributors?
A distributor chooses you as their leader because YOU can show them the way to their promise land of dreams.
Network Marketing is a two-fold business with substantial money to be made on both sides.
Gather a Titanic Load of customers and you will be making a huge amount of Personal Residual Income from them alone.
Gather a Long-Haul Truck Load of distributors and you may not make any money or just the auto-ship money. << Dependency on ‘others’ doing their bit.
Now if you have a perfect Customer Gathering Formula which was bring them in hand over foot.
You pass this customer gathering formula on to a Car-Load of distributors who then used this formula to also gather customers at the same rate as you, would that not be more beneficial to you and them?
I know this is the basic format of network marketing, but some how online network marketing seems to not focus on the network marketing customer.
How To Monetize A Network Marketing Customer
Your network marketing product is ‘Magic Pills 101′ (obviously a fake made up product for the purpose of this post only).
Magic Pills 101 helps to reduce weight and increase energy.
You can use all your marketing knowledge to generate targeted traffic of people who want to reduce their weight and increase their energy to your landing pages.
Use your landing page to further peak their curiosity and offer them free related information in exchange for their name and email address.
Once they are on your list, offer them related products through your email auto-responder. Products which are inline with and will complement your main network marketing product. Maybe a cook book for people dieting or a book about exercise etc.
Then the final push for the sale of your network marketing product.
It is the exact same sales funnel principle for gathering distributors.
If you can work this formula favorably. You can boast that you get hundreds of leads per day which turn into 10-20-30 network marketing customer sales per day.
To all your potential business partners you show proof of your results, this will install confidence in your abilities as a top network marketing customer gathering genius.
Which distributor wouldn’t want to join you in your business and do the same as you?
Are You Doing This Already?
If you are doing this or something similar I would love to hear how it is working out for you.
If your not, what do your think of the idea?
Maybe its me and I have been looking with my eyes closed, but I very rarely see people talking about this, yet it seems so obvious to me.
Lets Go Gather Some Network Marketing Customers
Work With Dwayne Huggins
>>P.S. It the above customer gathering idea made sense to you, fill out your name and email address below and join my network marketing circle.
{ 41 comments… read them below or add one }
Twitter: tommydipietro
April 30, 2010 at 12:16
Hey Dwayne,
It was funny, last night I was talking to a neighbor.
I never talk about the company, just the things I do
and say about the way I feel and the “stuff” going on.
He kept on hinting about making some extra money and
finally last night he said “How do you do it?” My answer
was, think about the conversation we just had.
Whether it is my list or my customers, I am always adding
value by sending some sort of free information. When
a customer orders product, I will send out a free bottle
of magic pill 101, it keeps them interested and they are
like “COOL, thanks” and they feel appreciated
Solid Gold as always Dwayne!
Tommy D.
My focus is on bringing in leaders. That combined with a high commission product enables you to levarage yourself for optimal income generation. By tightening this focus you can give great support to your team of leaders and grow a substantial business.
Hey Tommy, happy Friday
You can't go wrong with continually adding value.
Clever way to get your neighbor involved, make him answer his own question
Hey Richard
Having leaders will always bring you great results in your business.
Once you start producing more, so will they!
Happy Friday
Dwayne, I guess a good mix of customers and business partners is what is best.
If you have a strong customer base you can earn some ready short term income. Then providing you are with a company that has decent residual component to their comp plan (and if they don't LEAVE NOW) is where you lay the foundation for long term passive earning. I like your thoughts here.
Have an awesome weekend.
Cheers
Marcus
~Marcus Baker~
Attraction Marketing Specialist
Hi Dwayne,
I think it's important to have a sales funnel for customers as well. If they request the information there is nothing wrong with providing them with solutions, tips and info on your products, as well as related ones.
I hate going shopping. I don't mind online shopping though. I am on the mailing list of a few different stores, and even though I hardly ever open those emails, I don't mind getting them in case I want to shop for something.
If your niche requests info, they may also welcome knowing what you have to offer. I look at it this way, they don't have to buy, but a lot of people at least want to know what's out there. Like all of the latest and greatest, cars, bikes, electronics… Those niches want to know what's new.
Wow, this is long but I guess my point is, I think you're exactly right. Having a sales funnel specifically for customers can be a very good thing. I love your idea of offering a cook book for a diet niche. There's always something…
Great topic! Have a wonderful weekend!
Susanna
Customers? What are they? J/K.
I agree with Marcus that you definately have to have a good mix of customers and distributors. To many of one or the other and you will not have balance in your income streams and continued growth.
Great stuff,
Eric McMillan
Twitter: Josh_Garcia
April 30, 2010 at 14:40
Hey Dwayne,
This is a good idea! You need both leaders and customers. I have been thinking of a way to create a funnel for customer base using internet marketing. I'm already doing it for business. Why not implement it for customer products.
Have a great weekend…
Josh
I love a good mix.
A healthy set or personal customers and a tram of distributors gathering their healthy set of personal customers.
Have a super weekend.
I hear what your saying and thanks for adding your value.
I definitely think having both working for you will be very beneficial
Agreed. Just weird how no one really talks about the customers.
Have a great weekend Eric
Same here J, we need to talk.
Hey Dwayne,
Good point, many people just focus on building a massive team and nobody is getting customers. No customers no residual income, right?
Well said my friend.
Wayne Vassell, signing out…
Hi Dwayne,
Great topic! I was very confused in the past. My (old) upline used to switch back and force … lead with the product, then again lead with the opportunity. It was a constant back and force. Finally I came to the point that customers join because they fell in love with the product. And as long as they are happy with the product they will stay with you…even if the company makes changes to the comp plan and you may lose your leaders.
That got ingrained in my brain. So for me … it's customers. I love them dearly. If they turn in to business builders, well, then I'll be happy too.
Have an awesome weekend!
Ilka
Hi Dwayne,
I think for me it's a matter of focus… Do you want to be a wholesaler or retailer?
I hate retail, that's why I'm in Network Marketing… But for some people, they just want to make a couple hundred dollars or so a month… So we plug them into our company's training for this (offline stuff).
When we first got online, we looked into and tested some ways to market the products…but there's just not enough retail markup to make it worthwhile.
Plus, you're getting into potential FTC complications and whatnot.
So I just think it's better to get some customers offline by doing some “old-school” networking.
One thing we have come up with, though, is approaching retail businesses with our online marketing expertise (for a price) and letting them know about our products, as well (with the possibility that they buy some product in lieu of part of the payment).
Great topic Dwayne.
This other side of network marketing is rarely talked about. You described the process perfectly.
Customers mean money for us too! So we don't want to forget about them. We just want to make sure we are providing them a service they will never forget.
Have a great weekend,
Jerome Ratliff
Great timing. I've been thinking a lot about this lately.
I think you are right about having a sales funnel for customers too. I think we have been brainwashed into the recruit mode for so long, we have forgotten that if it wasn't for the customers, we wouldn't have company product to offer.
Have a Great Weekend,
Twila
Hey Dwayne,
Melisa and I have been thinking strongly about creating a sales funnel for product as well. Good timing for this post! Product users can you bring in extra income, and sometimes they will turn into distributors as well. I like where you're going with this one.
Have a great weekend, and take care,
Ken
I was just thinking the same thing, great minds eh?
And that's my point.
If you can gather customers effectively and efficiently not only will you have great personal residual income, it will also be easier to gather distributors and teach them to do the same thing.
Hey Ilka.
If you have a strong way to gather customers, the distributors will naturally follow.
Hey Derek. You raised some good points, we will have to discuss this further.
Thanks for your input
We can benefit greatly from working both sides of the business as much as we can
its seems like a lot of us are in-tune with our thoughts
Hey Ken
I would love to hear what you guys have planned.
Hey Dwayne,
Yes, Derek really does bring up some good points here. The product is the backbone of the business. Without one, there is no business, or it's an illegal pyramid scheme. So it's important to get customers. But it might be a tough ask to market Yourself through attraction marketing, and marketing a product online at the same time. My view is people should gather enough loyal customers to break even or make a little profit on their own autoship and focus on building the business.
Have a great weekend,
Wayne
Great view on it dwayne!I agree with %100! I think a sales funnel for newtwork marketers would work but i dont think it should be to pushy! You understand what i mean?
Kyle NElson
~customization & Marketing Tactics~
Twitter: prfuller
May 2, 2010 at 00:45
Hey Dwayne, good advice. Retail sales can kick start your business while you build your team.
I like to promote the product and the business in the same funnel. My business autoresponder is set up with several emails that just tell stories, and make have a call to inspired action at the bottom. Each email has a point, and teaches something. I rotate between product and business, with the business only offered after several emails have been sent out.
My blog opt in is different. Most of the time I only send out a link to my post, and occasionally my post offers a product in line with the message. Sometimes just with a banner at the bottom, and sometimes with a link in the text.
I am always careful to give more often than I ask. I more people respond to my offers if I don't often ask for a sell. I started out in this business offering my business or products too often and my original list didn't respond well.
You live, you learn.
Hey Wayne
Thanks for your input. It is welcomed as always
Hey Kyle
I hear you loud and clear. Seems like there are some mixed views about this topic. It is great to get so much feedback on it.
Hey Peter
Welcome to my place online.
The retails side of things can definitely make a difference. Once you find a formula which works for you it would make sense to keep running it and share it with your team.
Hey Chris
That is a new way of looking at it. Good way to kill two birds with one stone so to speak.
Great post Dwayne. Unfortunately too many NM companies are so weak on their product offering that the real strength is the opportunity. I won't name names, but there are more than a few out there that are treading close to the pyramid scheme line. There should be a balance in the marketing strategy at least. And yes it sometimes does take different strategies. Not all customers want their own business but they may just like the product or service. Here is one name I will name. TriVita. I have been using their B12 supplements for a long time and I don't remember ever getting pitched on the opportunity even though I know there is one there somewhere.
I agree Dwayne. There must be product sales to make a company profitable so it can pay us! No sales means things are looking like a pyramid. Long term sales are the basis of a residual income. We often say this is a relationship business & that is the way to build distributors. So does the same not apply to customers? Working on that basis, I like to build customers through personal contact. The product must work but I reckon they are more likely to buy first time and continue buying if there is some personal loyalty.
Any thoughts?
Dwayne,
This is an interesting point. I am thinking more and more about “them/you/customer/reader” and what do they want? How do they want it (nice podcast button)? Why do they want it? Where do they prefer to get it? And how much are they willing to pay for it? This is an extremely complex answer of course, but these were exactly the questions that I didn't have straight in the beginning but now I understand it made a world of difference in my business.
Mark
Hi Ross
Balance is the key to it all. NM provides two ways to make money, so why only focus on one.
When done correctly you can really reap all the benefits which NM offer.
Anyone can be a potential business partner as you have pointed out you are a customer to a NM product but you have never been pitched about it, that is crazy. I am not suggesting to pitch like crazy to customers, just make them aware that the opportunity is there. If it is for them and you have positioned yourself correctly then you have won on both sides on the business.
Hi Charlie
Welcome to my online home.
Relationship building is a key element in what NMers should be doing. It works across the board with customers, distributors and other NMers.
In my view, more talk about customer gathering will create more successful businesses all round
Hey Mark
Welcome. You have a great blog, really like your post.
Seems like we are thinking along the same lines. “How can I give PEOPLE more of what they want (in a way that they want it)?”
I say people because if we only go after distributors then that is all we will get. If we go after consumers as well as business minded people our market place and earning power would take on a new dimension
Dwayne, my brother..
This is how I see it.. you can definitely create an entire marketing process to target your customers, but aren't you really killing two birds with one stone when you target distributors for the simple fact that they need to get the product in order to join the business..
I honestly think this is the reason most people don't respect MLM.. becuz they can't see themselves selling juice or vitamins or household products.. but people find it easier (in my experience) to talk to others about a business opportunity where money can be made..
just my 0.02 cents.. great post by the way
keep it going bro – talk soon,
Hector Cuevas
Hey Hector
Welcome to my online home.
Thank you for your $0.02.
I totally get promoting to distributors as most by default will have to buy the products anyway via autoship (although there are some NM companies where this isn't the case).
The thing is, there are customers which want the products but don't want to be a distributor they just want to be consumers. If we are also looking for these people we are limiting our market place.
Thanks for passing by and leaving your comment it is much appreciated. I would love to get more of your feedback on this.