SEO Keyword Research
If you marketing online here is a little MLM Marketing Tip. No scratch that, this is a marketing tip for ANY form of online marketing.
Are you ready?
Ok, here it is.
YOU HAVE TO BE VISIBLE TO YOUR MARKET OF CHOICE.
Now I here you saying “Dwayne we already knew that”, which is fine and I’m glad you do, but how visible are you?
The concept is basic and understanding it doesn’t take much imagination, but how do you actually become visible isn’t as easy. I am still doing all I can to become more visible, so if you are reading this, thank you. You are a testament to my efforts and I appreciate that.
How To Become Visible
Getting seen starts with SEO KEYWORD RESEARCH. This is a massive topic, if done correctly it will have a huge impact on your ranking. There are many ways to do SEO keyword research and there many keyword research tools which aid and assist you in it some are free to use and some are not so free to use. I am still learning how to do effective seo keyword research, I am by no means claiming to be an expert at it. So feel free to comment and add your words wisdom to this post.
I recently came across a keyword research tool which a friend of mine was keeping as one of their mlm secrets. I was having a moan to him about how the way in which I was doing my keyword research was taking up a lot of my time. He recommended I take a look at the keyword research tool he was using (don’t worry I’m not trying to sell you the tool, read on). I had a look at the tool, and opted in to their 12 day free trail.
Now what amazed me (and this is the information which I’m sure you will also find useful), is the way in which they explained, broke down and simplified the real purpose of seo keyword research and what you should actually be researching and it goes like this…..
Keyword Relevance
Your keywords have to be the bridge between the market to which you are aiming your research and your website, articles, videos, any pieces of content you want found. You will need to generate a list a keywords which are relevant to your content. If you produce irrelevant keywords you may reach the top of the search engines and you may get a lot of traffic, but you wont be making any sales or getting any opt-ins, rendering your efforts, pointless. So your keywords have to be targeted to the exact market niche to which you want to rank for. This way the traffic which you will be getting will be the right ‘targeted’ traffic. The searcher would of used your relevant keywords to search for an answer and now your relevant content will be displayed.
Keyword Traffic
Some keywords attract a lot of searches, but they do not always equate to a lot of traffic. The amount of traffic is what is important to you, as you want people to click through to your content. If you appear in search results and not clicked, your content wont be seen, you wont be opted into and your product or service wont be sold. Search engine optimized traffic or SEOT is the searches to click through relation for a keyword. Its literally measured by how many times the keyword is searched for and how many times the top ranked site in Google is actually clicked on for the keyword. These 2 figures can be very different and is the deciding factor on whether or not you have a high traffic keyword.
Keyword Competition
With keyword competition you need to know two key factors:
- The amount of competition there is for a keyword, some keywords have high levels of competition some have low levels. You want to be aiming your efforts at the relevant, high traffic keywords which have low levels of competition.
- The strength of the competition. This is based on the top ranking returns for your chosen keyword. You can gage their strength by finding out how long they have been around, how well they are SEO endowed (inc amount of backlinks to their site etc). If the top ranking sites have a lot of strength they will not be easily moved from the top spot, doing battle with these heavy hitters is a waste of your quality time.
Keyword Commerciality
The question now is; ‘will your relevant, high traffic, with low and weak competition keyword make you small change, or does it have the potential to bring in bags of money? This is determined by how much the top bidders (pay-per-click people) are willing to pay for the keyword. The idea is, if they are willing to pay a high amount for the keyword it means they are making money from it, making it a valuable keyword.
SEO Keyword Research Simplified
I found this way of explaining seo keyword research very useful for me.
There are tools out there which can gage all this information for you for free. I just purchase Market Samurai (www.marketsamurai.com) for $97 one off payment, you can trial it for 12 days see what you feel about it. Not a pitch. Note no affiliate link. Its just what works for me and saves me time.
Let Me Know What Works For You
If you have another way to market which is effective and doesn’t take up a lot of time I would love to know it. Feel free to comment. Also if you decide to try out Market Samurai I’ll appreciate your feed back.
Thats it for the SEO keyword research. I hope that made some sort of sense and was useful to you.
SEO Keyword Research Simplified
To your more productive research
Dwayne
{ 16 trackbacks }