Speed costs!

How much does it cost?

Well that depends on how skilled you are within the pay per click field.

So What Exactly Is Pay Per Click (PPC)?

Pay Per Click is an advertising technique used on websites, advertising networks and search engines.

Advertisers bid on “keywords” which they believe their targeted market will input into a search bar.

For example. If your product was about dog training a keyword which people who are interested in dog training might put into a search bar may be “dog training”. This is a keyword you will look to bid on.

The most popular PPC platform is Google. They are followed by Yahoo, Bing, Ask and many others. Even Facebook offer PPC advertising which is becoming very popular.

How Does Pay Per Click Works?

You create an account with your chosen PPC platform. Once signed up you create text ads based on your chosen keywords. You set an amount which you are willing to pay per click of your ad and include the landing page where you want interested clickers to land on after they have clicked.

How Much Does Pay Per Click Cost?

Each PPC platform will have their own way to determine the cost which you pay per click. But you can be paying anywhere from $0.03 to $15+ per click. This is dependent upon how competitive your chosen keyword is.

WARNING: PPC is not for the faint hearted!

Skill and knowledge are key essentials for PPC in order to keep the cost of your clicks down. Finding the right keywords to bid on is probably the number one cost cutting factor. Ideally you want to find keywords which are low in competition but are highly searched.

With PPC you have to be continually testing and tweaking your ad campaigns to make sure you are getting the most profit out of them as possible.

How Does Pay Per Click Work With My Blog?

In general your blog is a free for all source of information. Using PPC to send traffic to your everyday posts will be a huge waste of money.

As PPC can be a costly, it is wise to monetize the traffic you get as soon as possible. The best plan is to send your traffic to a landing page which sells them a product or service. The higher the price of the product / service the more profit your stand to make.

You also want to get this traffic to join your list. Offer then some free information about your product or service in exchange for their contact details.

Now they are on your list you drip feed them information about your product / service and also point them in the direct of your blog for more free information.

NOTE: With PPC you need to monetize your PPC traffic as soon as possible.

Where Can I Learn PPC?

Perry Marshall is one of the most famous and success PPC teachers.

His book “The Definitive Guide To Google Adwords” is highly respected and is responsible for turning the average internet marketer in to a millionaire. Download Perry’s book via the link.

I will also point in the direction of some awesome PPC courses, insights and general knowledge either via email or in a blog post.

Chat soon
Dwayne

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